Culture Chronicle

Fashion, entertainment nonprofit Gen Art shuts down
Crain's New York Business - May 5, 2010
By Adrianne Pasquarelli

The organization that supported new artists and designers is the latest victim of the recession.

After 16 years in business, Gen Art has become another victim of the recession. The nonprofit, which produces film, concerts and fashion shows featuring emerging talent is closing its doors. The organization had been an early supporter of now high-profile celebrities like Zac Posen.

Late Wednesday afternoon, founders Ian and Stefan Gerard sent an e-mail to supporters and posted a notice on Gen Art's website to announce the closing.

"During this challenging time, we did everything in our power to adjust our business to these new business realities by cutting costs and seeking out alternative funding solutions," the e-mail read, noting that a major corporate partnership "unexpectedly collapsed" a few weeks ago. All operations were halted on Wednesday. For the full article, click here